What to Put on Your Wedding Photography Website, Page by Page

Imagine a couple on a Sunday afternoon.

They are not buying a house. They are touring yours.

Your website is the house. They walk in, look around and decide in a few minutes if they want to stay.

Working out what to put on a wedding photography website is a lot like getting ready for an open house.

Clean the front door. Put the best photos where people can see them. Leave a warm note in the kitchen. Make the doorbell easy to find.

Come on in. I’ll walk you through your site one room at a time.

You will see what goes in each room, what to say there, and what to hide in the garage.

You will also get fill-in lines you can copy today.

Grab your keys. The tour starts at the front door.

Your website is an open house

Here is the hard truth first. Most visitors do not read your website. They scan it.

Research by the Nielsen Norman Group found that people read about 20% of the words on an average page.

On a good day, maybe 28%.

That means every room needs a clear sign on the door. A big heading. A short line. A photo that tells the story before the words do.

A couple touring your site wants three answers fast:

1. Do we love their photos?
2. Can we afford them?
3. Would we enjoy them being at our wedding?

Everything on your wedding photography website should help answer one of those three. If a page answers none of them, it is clutter.

So let’s tour the rooms in the order most couples visit them.

The front door: your homepage

The first screen people see, before they scroll, is your front door. Designers call it the hero section.

You get about five seconds here. In that time, a visitor needs to know three things.

• Who you are. A wedding photographer, not a family, pet or product photographer.
• Where you work. Your city, region or “worldwide” if you travel.
• What it feels like. Calm and classic? Wild and colorful? Relaxed and candid?

Put one strong photo behind a short headline. Then add one button. Just one.

Before and after

Here is how a few real-style front doors change when you follow the rule.

See the pattern? The “after” lines name the place, the style and the kind of couple. They sound like a person, not a poster.

Copy this front door

Fill in the blanks and you have a headline and a button in two minutes.

[Style word] wedding photos in [city or region], for couples who [what your couples want]

Button: [Check if my date is free]

If your work covers more than weddings, keep weddings on the front door anyway. One clear door beats three half-open ones.

The hallway: a menu with no maze

After the front door, people look for the hallway. That is your menu.

A long menu feels like a house with twenty doors. People freeze. They leave.

Keep it to six items or fewer. For most wedding photographers, this works well:

1. Home
2. Portfolio
3. About
4. Pricing
5. Reviews
6. Contact

Use plain words. “Investment” sounds fancy, but “Pricing” is what couples type and look for.

“Say hello” is cute, but “Contact” is faster to spot.

Put your contact button at the top right of every page.

Make it a different color from everything else, so it looks like something you can press.

If you shoot engagements or elopements too, tuck them under Portfolio. Do not give each one its own door in the menu.

One more tip. Open your site on a phone and tap the menu icon. If the list scrolls off the screen, it is still too long.

The gallery room: show whole weddings

This is the room couples came to see. Treat it like a gallery, not a storage room.

Most photographers make one of two mistakes. They show too many photos, or they show only the “hero” shots.

A wall of 300 photos wears people out. Twenty perfect portraits leave them wondering what happens during the rest of the day.

The Knot tells couples to ask for full wedding galleries, because highlight shots alone do not show the whole story.

Beat them to it. Show whole weddings on your site.

How to build a gallery that sells

Each wedding gets its own page. Then follow these steps:

1. Pick 30 to 50 photos that tell the day from start to finish.
2. Order them like the day went. Getting ready, ceremony, family, portraits, party, send-off.
3. Add two or three short lines at the top about the couple and the place.
4. Name the page like a story, such as “Sam and Leo, a rainy barn wedding in Vermont.”
5. End with a button that says what to do next.

Show at least one gallery in tricky light.

A dark reception room or a gray, rainy day proves you can handle real weddings, not just golden hour.

Also think about who you want more of. If you love small weddings, show small weddings. People book what they see.

The kitchen: an About page that feels like a chat

In a real house, guests end up in the kitchen. It is where the real talk happens.

Your About page is your kitchen. Many couples click it right after they fall for your photos.

Couples are not asking, “Is she qualified?” Your photos answered that. They are asking, “Will we like her on the day?”

Here is how that chat sounds when it goes well.

Couple: “So, who are you, really?”

You: “I’m Dana. I cry at every first look, and I always carry spare bobby pins.”

Couple: “Will you make us pose all day?”

You: “Nope. Twenty minutes of portraits, and the rest of the day you just live it.”

Couple: “Okay. We like you.”

Notice what worked. A name. A small, true detail. A clear answer to a real worry.

What to put in your About page

Write it in first person, like a letter. Then cover these points in this order:

• A friendly hello with your name and a face photo
• Why you love photographing weddings, in one or two lines
• How you work on the day, in plain steps
• Two or three small, real details about your life
• A button to get in touch

Skip the camera gear, the degree and the “passion since I was five” story.

Couples care about how you make them feel. Everything else is in the attic.

Hi, I’m [your name]. I photograph weddings in [place] for couples who [what they want].

On your wedding day, I will [how you work], so you can [the feeling they get].

When I’m not shooting, you’ll find me [real hobby or small detail].

Want to see if we click? [Button: Tell me about your plans]

If you have made an intro video, this is a perfect spot for it.

Five short lines are enough for a wedding photographer introduction video.

What to put on a wedding photography website: the floor plan

You are halfway through the tour, so here is the full floor plan in one place.

That is the core of any good wedding photographer website. Eight rooms. Each one with one job.

You do not need a mansion. A small house with clean rooms beats a big house full of boxes.

Now let’s visit the second half of the house.

The fridge door: show a starting price

Walk into most kitchens and the fridge has notes on it. Yours should have one simple note: what you cost.

Many photographers hide prices. They fear scaring people off. But hiding them has a cost too.

Couples know photography is not cheap.

The Knot found the average wedding photographer cost is about $3,000 for 2025 weddings.

So they want to know fast if you are in their range.

If they cannot find a number, many of them will not email to ask. They will just go back to their list and click the next name.

You do not need your full price list on the site. A “starting at” line is enough.

It filters out the couples who were never a fit and warms up the ones who are.

Three ways to show price

Pick the one that fits how you work.

• Starting price: “Full-day collections start at $3,400.”
• Typical range: “Most couples invest between $3,400 and $5,200.”
• Package cards: Two or three simple boxes with hours, what is included and the price.

Add a short line under the price about what comes with it.

Hours of coverage, a second shooter, an online gallery, a print credit. Real things, not fluff.

Then offer the next step. “Want the full pricing guide? Tell me your date and I’ll send it over.”

A good wedding photographer pricing guide answers the money questions before the call.

The guest book: reviews that sound like real people

At the end of a party, guests sign the guest book. Your reviews page is that book, and it is your best salesperson.

A couple will believe another couple faster than they will believe you.

So give reviews a page of their own and sprinkle a few on your homepage too.

The best reviews are specific. “She was amazing!” is nice. “She calmed my mom down and got my grandpa to dance” is gold.

How to get better reviews

You get specific reviews by asking specific questions. Send this about two weeks after the couple gets their gallery.

Hi [names], I hope you’re still smiling at those photos!

Would you share a few lines about your day with me? These questions can help:

1. What were you worried about before the wedding?

2. What was one moment with me you still remember?

3. What would you tell a friend who is looking for a photographer?

Here’s the link: [review link]. Thank you so much!

Each question pulls out a different part of the story. The worry, the moment, the advice.

Put them together, and a review sells without sounding like an ad.

On your site, add the couple’s first names, the place and one photo from their day next to each review.

A face makes words easier to trust.

If you are also on Google or The Knot, link to those reviews. Proof in two places beats proof in one.

The coat closet: an FAQ that saves your inbox

Every house has a closet where you keep the stuff you need often. Your FAQ page is that closet.

If couples ask you the same question three times a month, it belongs here. Answer it once, and your inbox gets quieter.

Here are the questions wedding couples ask most, in plain words:

• How far ahead should we book you?
• Do you travel, and what does it cost?
• How long until we get our photos?
• Do you bring a second shooter?
• What if it rains?
• How many photos will we get?
• Can we print the photos ourselves?
• Do you need a meal at the reception?

Keep each answer to two or three short lines. If an answer needs a full page, it is probably a blog post, not an FAQ.

For booking time, be honest about your calendar.

The Knot suggests couples book 12 to 18 months ahead, but if you often have short-notice dates free, say so.

Some couples are planning fast.

Put a small “Still have a question? Ask me” button at the bottom. Even closets need a light switch.

The doorbell: a contact form people finish

Everything so far leads here. If the doorbell is broken, the whole tour is wasted.

Think of your contact form like a recipe. Too many ingredients and nobody bothers to cook.

The contact form recipe

Serves: one happy inquiry. Time: under two minutes to fill in.

Ingredients:

• Your names
• Email address
• Wedding date (or “not sure yet”)
• Venue or city
• One open question: “Tell me a little about your plans”

Optional spice: “How did you hear about me?” It helps you know which marketing works.

Method:

1. Put the form on its own Contact page and link to it from every page.
2. Add one warm line above the form, like “Tell me about your day. I read every message myself.”
3. Say when you will reply. “You’ll hear from me within one working day.”
4. After someone sends the form, show a thank-you message with what happens next.

Leave out: budget sliders, phone number as a must, and ten dropdown menus. Every extra field is a step where people give up.

When the inquiry lands, your first reply matters just as much.

A fast, warm first reply to a wedding inquiry turns that hello into a booked call.

The porch light: fast and easy on a phone

A dark porch at night tells guests nobody is home. A slow website says the same thing.

Most couples find you on their phone. Maybe on the couch, maybe on a lunch break. And phone users do not wait.

Google found that 53% of mobile visits are abandoned if a page takes longer than three seconds to load.

That is about half your guests turning around on the porch.

Wedding photographers have a special problem here. Photos are big files. Big files are slow.

Quick fixes to keep the light on

• Shrink photos before you upload them. About 2,000 pixels wide is plenty for the web.
• Save them as JPEG or WebP, not huge PNG files straight from your editor.
• Do not put 100 photos on one page. Split long galleries or use “load more.”
• Skip autoplay music and giant slideshows on the homepage.
• Test your site with Google PageSpeed Insights. It is free and shows what slows you down.

Then do the thumb test. Open your site on your phone.

Can you read every word without zooming? Can you hit every button with your thumb? If not, fix that before anything else.

The garden: help Google find the house

A house on a hidden street gets no visitors. Search is how new couples find your street.

You do not need to be an expert. You just need to tell Google, clearly, what each room is about.

Google’s SEO Starter Guide says the same thing in plain English.

Here are the seeds to plant first:

• Page titles. Use words couples search, like “Austin Wedding Photographer | Jess Rivera.” Not just “Home.”
• Place names. Mention your city, nearby towns and venues you love, in normal sentences.
• Photo file names. Rename “IMG_4521.jpg” to “austin-barn-wedding-first-dance.jpg.”
• Alt text. Describe each important photo in a few words. Good alt text helps blind visitors and search engines.
• A Google Business Profile. It helps you show up on maps when couples search near them.

Then give the garden time to grow. A blog is the easiest way.

Every wedding story, venue guide or planning tip is a new path into your house.

Venue guides, timelines and family photo lists are easy wedding photographer blog ideas to start with.

Plant one guide per venue you love

A short page about a venue you’ve photographed often, with a few photos and honest tips, helps couples searching for that venue find you.

Keep it useful.

Mention where the light is best, what happens if it rains and how long the drive is between ceremony and reception spots.

Keep the paths clear

Link each venue guide to your gallery and your contact page. Google follows those paths, and so do couples.

The garage: what to leave out

Every house has a garage full of things that do not belong in the living room. Your website has one too.

Before you publish, move these things out of sight.

“Welcome to my website!” Everyone already knows they are on your website. Use that space to say who you help.

Big words nobody says out loud. “Timeless,” “curated,” “bespoke,” “authentic storytelling.”

If you would not say it to a friend at a coffee shop, cut it.

Your gear list. Couples do not choose a photographer by lens. Other photographers might care. Couples won’t.

Music that plays by itself. Many people browse at work or late at night. Surprise music makes them close the tab.

Pop-ups in the first five seconds. Let people look around before you ask for their email.

Old stuff. A 2019 price, a broken Instagram link or a “Now booking 2023” banner makes the house feel empty.

Only “I” and “my.” Count them. If “I” beats “you” three to one, rewrite a few lines to talk about the couple.

None of these are crimes. They just take up room that could sell for you.

Clear out old packages and promos

An expired discount or a package you no longer offer makes the whole house feel neglected.

Remove anything out of date, even if it still gets visits.

Store the extras somewhere else

You don’t need every wedding you’ve shot on the site. Ten strong galleries beat fifty thin ones.

Keep the rest in a private archive you can share when a couple asks about a specific venue.

Do the walk-through before you open the doors

Real estate agents walk through a house before the open house. Do the same with your site.

Your website is where every path in wedding photographer marketing ends, so it’s worth fixing before anything else.

Ask a friend who is not a photographer to open your website on their phone. Give them this score sheet. One point for every “yes.”

7 or 8 points: Open the doors. Your house is ready.

5 or 6 points: Fix the “no” rooms this week.

4 or fewer: Start with the front door and the doorbell. Those two rooms give you the fastest wins.

Watch your friend while they do it. Where they pause or squint is where couples do too.

Invite a guest to walk through

Ask someone who’s planning a wedding, or planned one recently, to explore your site for five minutes while you watch quietly.

Notice where she pauses, where she frowns and where she clicks first.

Those moments show you which room of the house needs attention, far better than any checklist.

Keep the lights on

A wedding photography website is the house couples visit before they ever meet you.

If the rooms are easy to find and the lights are on, they stay. If not, they leave quietly and you never know why.

The opportunity is real.

Many photographers’ sites still hide prices, load slowly and say little beyond lovely words, so a clear, fast site with honest answers feels refreshing to a couple who has opened ten tabs.

The threats are slow and easy to miss.

Old packages, broken links and heavy galleries pile up month by month until the site feels abandoned.

Walk through your own house twice a year, fix what creaks and invite one real couple to look around.

A site that’s cared for tells couples you’ll care for their day too.

Frequently Asked Questions

Open the doors

Now you know what to put on a wedding photography website.

A clear front door, a short hallway, a gallery of whole weddings and a friendly kitchen.

Add a price on the fridge, reviews in the guest book, answers in the closet and a doorbell that works.

Keep the porch light on with fast pages. Plant a small garden so Google can find you. Move the junk to the garage.

You don’t have to fix every room this weekend. Start with the front door and the doorbell. Those two alone can bring in more inquiries.

Then walk through the house with a friend and fix one room at a time.

Each page is website copy, and each one has a single job.

Your house is ready. Go open the doors.