Website Copy
A Wedding Planner Website Run Like the Big Day, in 9 Time Slots
Run your website like a wedding day. 9 time slots, from the first hello to the inquiry send-off, with words couples trust.
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Free, step-by-step guides for small business owners. Each one shows exactly what to write in your ads, emails, website, flyers and more.
Each guide is written for one kind of business and one kind of writing, like ads for a wedding photographer or emails for a bookkeeper. Read it, copy the templates and change the words so they sound like you. New guides go up every day.
Not sure where to start? Search for the job in front of you, like a flyer or a welcome email, or pick a topic to narrow the list.
Run your website like a wedding day. 9 time slots, from the first hello to the inquiry send-off, with words couples trust.
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Treat your site like skin. Cleanse, tone, treat, moisturize and protect, 5 steps with plain words that turn browsers into...
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Reconcile your site like a client's books. 6 accounts, from promise and proof to price and scope, that turn visitors into calls.
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Online sellers judge your ad the way shoppers judge a listing. Build yours from 5 listing parts, with 4 sample ads to copy.
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Owners notice, check, compare, trust, book and recommend. Give each of your 9 marketing pieces a job at one of those 6 steps.
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Owners compare three photographers in three tabs. Pass 3 quick checks, work like mine, a clear price and easy booking.
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Skip the bookshelf. Film your intro in a client's shop, in 4 short beats, so owners see exactly how their shoot day feels.
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Every client has her own audience. These 8 post types, a three line caption and a collab routine help you borrow it kindly.
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Owners trust a clear quote. Describe your services by answering 6 plain questions, from what you shoot to where photos can go.
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Shop counters fill with paper that gets binned. Here's a two-sided flyer owners keep, plus what to say when you hand it over.
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Editors want local businesses, not photographers. Build releases on your clients' milestones, with a photo pack they can use.
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Owners scan email for a date, a cost and a job. These 8 short emails cover a whole brand project, ready to copy.
Read NowFAQ
Most guides take 10 to 15 minutes to read. You can stop anytime and pick up where you left off.
Yes, use and adapt any template for your business, even for paid work. Please don’t republish or sell a full guide as your own.
Pick a topic from the menu above or type what you need, like “flyer” or “welcome email.” The list updates to match.
Leave a comment under the guide and I’ll help you work through it.
Search for what you do. If nothing shows up yet, the businesses list tells you whether yours is on the way.
New guides go up every day. Join the community to get new resources in your inbox.
No, each guide stands on its own. Start with the one for the job you have this week.
No, the sample names and businesses are made up. They show how the words work, so you can swap in your own details.
Yes, use your browser’s print option to save a PDF. A bookmark works too.
They point out common ones, like the opt-out link that the CAN-SPAM rules for business email require. You still need to check the rules where you sell.