Sales Copy
Wedding Photography Marketing Ideas That Book More Couples
Couples meet your words at nine stops before they book. Here is what to write at each one, from the first ad to the reply.
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Start with the complete guide. It maps every piece of marketing a wedding photographer needs, from the first ad to the thank-you email, and shows how they work together.
Then pick a blog post for the job you have this week. Each of the 9 posts takes one job, like an ad, a flyer or a welcome email, and walks you through the words with templates to copy.
The 9 case studies show those ideas at work. Some were sent in by members who tried them, and some I made up to show how a fix plays out, step by step.
What should you write in a wedding photographer ad? Watch one tired ad get a seven-step makeover, then copy the fixes for Google...
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Not sure what to blog about as a wedding photographer? Order from this menu of 30 post ideas couples actually search for, with a...
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What should you say to a wedding photography inquiry? Take a quick quiz, bust seven inbox myths, and steal five ready-made...
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How do you write a press release for your wedding photographer business? Spend a day at a local editor's desk, see what she...
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Not sure what to put on a wedding photographer flyer? Use the zoom test, from 10 feet to the kitchen table, to pick the photo...
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What should be in a wedding photographer pricing guide? Answer the nine questions couples quietly ask, page by page, so your...
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Not sure what to post on Instagram as a wedding photographer? Build a nine-square grid of posts that stop the scroll, build trust...
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Not sure what to say in a wedding photographer introduction video? Pick your on-camera style, fill in a five-line script and hit...
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Not sure what to put on your wedding photography website? Tour it like an open house, room by room, with fill-in lines you can...
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Same budget, same photos, new words. See how one mountain wedding photographer went from 6 to 19 inquiries a month.
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Twelve posts in eight weeks, written by a photographer who says she is not a writer. Google visits went from 410 to 1,390 a month.
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He changed when he replied and what he said. Bookings went from 3 to 9 in ten weeks, with almost the same number of inquiries.
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Her first release got zero replies. The second one had a real story in it, and a local paper ran it within a week.
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Fifty flyers brought two inquiries. Sixty new ones, with a free checklist and a scan code, brought eleven.
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He got fewer inquiries after he showed his prices. He booked eight more weddings, and his evenings came back.
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He had 6,800 followers and almost no leads. A weekly plan with one small ask per post changed that in twelve weeks.
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He froze in front of a camera. Eleven takes later, a 47-second video on his homepage helped him book six more weddings.
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Her photos were great and her site was vague. Five rewritten pages took contact form sends from 4 to 11 a month.
See How It WorkedFAQ
Most bookings come from Google searches, word of mouth and social posts. Clear words in each of those places turn a quick look into a message.
Say what you do, where you work and who you help on the first screen. Add a starting price, real reviews and one easy way to book.
Start small, around $5 to $10 a day, and test one ad for a week or two. Grow the budget only when the ad brings messages.
Show your work, answer one client question each week and share a short story from a recent job. End with a reply or a save.
Ask right after a happy moment, send a direct link and keep it to one simple question. A short thank-you email works well.
Yes. A short note a few times a year keeps you in mind for repeat work and referrals. Only email people who said yes.
One helpful post a month is plenty for most owners. Answer a question your clients ask and link it to your services page.
Start with the complete guide at the top. It shows how every piece fits, then pick the blog post for the job you have this week.
Every post and case study here is written for your kind of business, so the examples and steps fit how your clients actually choose and book.
Yes. Every post, case study and template is free. Questions about your own copy are welcome on the contact form on my About page.