Maternity Photographer Blog Example, 10 Easy Posts That Work

Most of these case studies come from emails my readers send me. With their permission, I share them with the names changed. I do this so that others can learn from what worked and what didn't. Have a story of your own? Share it with me.

60 to 740blog visits a month
9inquiries a month from the blog
12sessions booked from blog readers

Her most visited page last spring was about a golden retriever.

That’s the twist in Leigh’s story from Fort Collins, Colorado, told through her maternity photographer blog.

Leigh had blogged for three years about beautiful sessions.

A short post called “Yes, Bring the Dog to Your Maternity Photos” beat all of them.

Leigh runs a one-woman maternity and newborn business. She shoots outdoors most of the year and in a rented studio in winter.

In five months she wrote 10 plain, helpful posts.

Her blog visits grew more than tenfold, and the blog became her second biggest source of bookings, right after referrals.

The problem

Leigh’s blog had 47 posts. Every one was a session gallery with 30 photos, a sweet title and a short paragraph about the couple.

The titles looked like this. “Golden Glow at Horsetooth.” “Waiting for Baby June.” “Mama in Bloom.”

They were lovely to read. Almost nobody found them.

Nobody searches for a couple’s name

When Leigh finally opened Search Console, the searches that brought people in were mostly her own business name.

People who already knew her were finding her. Nobody new was arriving from Google.

The galleries answered nothing

New clients kept emailing the same questions. When should we book? What do I wear? Is it okay to bring our dog?

She answered each one by hand, sometimes three times a week. None of those answers lived anywhere public.

Measure	Before
Blog visits per month	About 60
Visits from Google searches	About 15
Inquiries that mentioned the blog	1 a month or less
Posts that answered a question	0 of 47

The solution

Leigh stopped treating the blog as a photo album. She started treating it as her email outbox, made public.

She went through a year of client emails and wrote down every question. Then she counted them.

When should we book? 31 times. What should I wear? 27. Can our dog come? 14. Is 35 weeks too late? 11.

Each repeated question became a post. Each post started with the answer in the first two lines.

She also kept the old galleries, but gave the best ones new, plain titles with the place and her town.

She set a pace she could keep, one post every two weeks, written on Thursday nights after her kids were asleep.

The process that worked

She wrote 10 posts between January and May. A few did most of the work.

The post that answered the timing question

“When to Book Maternity Photos, Week by Week” opened with one plain line.

Most families book around week 20 to 26, for photos between weeks 28 and 34.

It included a simple table, two photos and a note about late bookings. At the bottom sat a link to check dates.

It became her steadiest post. It brought visitors every single week, in every season.

The post about the dog

She almost didn’t write it. It felt too small.

But 14 emails had asked, so she wrote 600 words with photos of six dogs.

She added tips on bringing a helper to hold the leash and a line about leash rules in state parks.

It was shared in two local dog owner groups within a week. By April it was her most visited page.

The location guides

She wrote three short guides for her favorite spots, with parking, the best time of day and how far clients had to walk.

Each one ended with a comfort note. “The path is flat, and there’s a bench halfway.”

Pregnant readers thanked her for that line more than for any photo.

Plain titles for old galleries

“Golden Glow at Horsetooth” became “Maternity Photos at Horsetooth Reservoir, Fort Collins.”

Google’s guidance on title links helped her keep each title short, clear and true to the page.

She left the sweet couple names in the first line of each post, where they still made people smile.

What Leigh’s maternity photographer blog earned

She checked Search Console on the first Sunday of each month and noted four numbers.

Measure	Before	After 5 months
Blog visits per month	About 60	About 740
Visits from Google searches	About 15	About 590
Inquiries that mentioned the blog	1 a month or less	9 a month
Sessions booked from blog readers	–	12

Twelve sessions at her average of $425 came to $5,100, from posts she wrote on Thursday nights.

What we learned from here

Leigh’s story shows that helpful beats pretty when it comes to being found.

The galleries were never bad. They just didn’t match anything a pregnant woman types into a search bar at night.

The smallest topics often win. A post about dogs, a note about a bench and a table of weeks did more than three years of galleries.

The inbox was the best idea list. Every question she’d answered by hand was a post someone else was already searching for.

Leigh now plans each new post around the stage her reader is in, early, middle or late.

She keeps a running list of maternity photographer blog ideas on her phone and adds to it after every session.

Here’s how her posts split.

Found on Google	Found by nobody
When to Book Maternity Photos, Week by Week	Waiting for Baby June
Yes, Bring the Dog to Your Maternity Photos	Mama in Bloom
Maternity Photos at Horsetooth Reservoir	Golden Glow at Horsetooth
Is 35 Weeks Too Late for Maternity Photos?	Our Favorite Fall Session
What to Wear for Maternity Photos in Winter	A Dreamy Evening

One post didn’t work. She wrote about her editing style, with before and after sliders.

It had 9 visits in three months. Clients care about the result, not the process.

She also learned that each post works harder with a next step.

Posts that ended with “Check your week” brought three times as many emails as posts that just ended.

And she learned to be patient. Most posts took six to ten weeks before Google sent anyone, and then the visits kept coming.

Next on her list is a post about twins. Eight emails asked last year, and she has two sets of twin parents who said yes to sharing.