Newborn Photographer Introduction Video Example, 7 Easy Wins

Most of these case studies come from emails my readers send me. With their permission, I share them with the names changed. I do this so that others can learn from what worked and what didn't. Have a story of your own? Share it with me.

55%of website inquiries booked, up from 30%
5 to 2emails before a family booked
7extra bookings in 3 months

No dancing. No talking to a lens for two minutes. No “Hey, guys!”

Wren wrote those three rules on a sticky note before she filmed anything.

They shaped Wren’s newborn photographer introduction video in Lexington, Kentucky.

Wren visits families at home for about five newborn sessions a month. She is happy holding a baby and miserable holding a selfie stick.

For three years she had no video at all. Then she made one 70-second clip, mostly of her hands, and parents started booking faster.

The problem

Wren’s website was all photos. Beautiful ones, but nothing that showed who would walk into a family’s home.

Parents kept asking the same things before they booked.

Who will be in my house? Do you bring an assistant? What are you like with a crying baby?

She answered each question by email, often several times for one family.

Measure	Before
Website inquiries that booked	3 in 10
Emails before a family booked	About 5
Video on her website	None
Video on her Google profile	None

She was too shy for a talking video

Wren tried twice to film herself talking to the camera. She deleted both takes within a minute.

She felt stiff and loud, nothing like the calm person parents met at sessions. Watching the takes back made it worse.

Her photos couldn’t show her calm

A still photo shows a sleeping baby. It can’t show the slow hands and soft voice that got the baby there.

Parents had no way to feel that calm until she was already in their living room.

By then, the nervous ones had often booked someone else, someone whose face and voice they had already seen.

The solution

Wren decided her video would sound the way her sessions sound. Soft, slow and quiet.

She chose a blend. Her face for five seconds, then her voice over quiet clips of her hands at work.

She wrote five short lines and nothing else.

Hi, I’m Wren. I photograph newborns at home in Lexington.
I come to you in baby’s first two weeks, with everything we need.
We go slow. I warm the room, and we stop for every feed.
My husband Cal comes too, and he stays beside your baby for every photo.
If you’re expecting, you can hold your due-date week below.

The script came to 72 words. Spoken slowly, with pauses, it filled about 70 seconds.

She recorded the voice in her bedroom closet, between the winter coats, in one morning.

The process that worked

Wren built the video in one afternoon. Each part solved one of the questions parents kept emailing.

The first five seconds

She sat by her kitchen window in the gray sweater she wears to sessions. She smiled and said one line.

It took nine takes, which she found funny later. Take nine felt warm, and she stopped there.

Seconds 5 to 50

The middle showed only hands. Folding a wrap, warming the room, washing at the sink and resting on a blanket.

She filmed the clips after three sessions, in the last ten minutes, with each family’s written okay.

One mom said yes to showing her hand on her son’s back. That clip played while Wren said “we stop for every feed.”

The safety sentence

The line about her husband did the most work. It answered “Who will be in my house?” and the safety question at once.

Cal appears for three seconds, waving and holding a coffee. Parents later said that small wave made them relax.

The captions

She added big captions in a free phone app and fixed every word by hand. The app had heard “Lexington” as “Lexie’s town.”

She placed them high on the screen, so buttons and usernames never covered them.

The 15-second cut

She trimmed a short version with just her opening line and one clip.

It went on her Google Business Profile, using the photos and videos section.

The 30-second version became a pinned Reel on Instagram.

She also added the full video to her booking confirmation email, with one line above it.

“Here’s a quick hello before I see you.”

Several parents replied just to say they’d watched it twice.

How Wren’s newborn photographer introduction video paid off

Here’s what changed in the three months after the video went up.

Measure	Before	After 3 months
Website inquiries that booked	3 in 10	11 in 20
Emails before a family booked	About 5	About 2
Extra bookings in 3 months	–	7
Time spent filming and editing	–	One afternoon

At $410 a session, seven extra bookings came to $2,870. The video cost nothing but a free app and a morning in a closet.

What we learned from here

The clearest lesson from Wren’s story is that shy works. Calm is the point.

Wren never became a confident talker on camera. She didn’t need to. Her hands and her soft voice did the talking.

The video also answered questions before they were asked.

Parents arrived at the booking form already knowing who would come, and that someone stays beside the baby.

The captions mattered more than she expected. Her phone stats showed most views on Instagram started with the sound off.

She now writes every newborn photographer introduction video in five lines, read slowly, with safety in the middle.

Here’s what stayed in and what came out.

Kept in the edit	Cut from the edit
Five seconds of her face	Two minutes of talking to the lens
Hands folding a wrap	A slideshow of 40 photos
Cal’s three-second wave	A long story about her first camera
Big captions, high on screen	Upbeat music with lyrics
One next step	Three links and a discount code

One thing didn’t work. She tried soft music under her voice, and it made the words harder to hear on phone speakers. She removed it.

She also got one comment saying the video was “too quiet.” She read it twice, smiled and left the video exactly as it was.

Next spring she plans a short clip for grandparents about gift cards. Cal has already asked to wave again.