Product Photographer Flyer Example With 3 Easy Print Pieces

Most of these case studies come from emails my readers send me. With their permission, I share them with the names changed. I do this so that others can learn from what worked and what didn't. Have a story of your own? Share it with me.

14new clients from print
6from passed-on postcards
$310print cost in 6 months

One small postcard brought Solveig Marr a new client five months after she sent it.

She had tucked it into a box of candles going back to a client. That was part of her new product photographer flyer plan.

The candle maker kept it on her fridge, then handed it to a friend who sold ceramics.

That friend became one of fourteen new clients Solveig won from print in six months.

Solveig works from a small studio in Prescott, Arizona. The year before, she had printed 1,000 full-page flyers.

They brought in exactly one booking.

The problem

Solveig photographs candles, ceramics and small home goods for online shops.

Most of her clients find her through word of mouth, and she wanted print to help that along.

So she ordered a big run of glossy flyers.

A full page each, with a grid of eight photos, a list of services and her contact details at the bottom.

A year later, she went looking for where they had all gone.

A box under the desk

About 700 were still in the box they arrived in.

She had meant to hand them out at markets, but a full page felt awkward to give strangers.

Most people folded it in half and stuffed it in a bag.

A cafe board downtown

A few dozen went up on community boards around town.

Over time, they disappeared under newer flyers for yoga classes and guitar lessons.

Even when they were visible, the small text at the bottom was hard to read from where people stood.

The recycling bin at the market

At one craft fair, she found three of her flyers in the bin by the exit.

Visitors had taken them to be polite and dropped them on the way out.

That was the moment she decided to start again.

Looking back, she could see the flyer tried to do everything at once.

It wanted to explain her services, show her range and sell a package, all on one sheet that most people glanced at for three seconds.

The solution

Solveig stopped thinking of print as one big flyer.

She broke it into three small pieces, each one made for a single place where sellers actually stood still.

The idea was simple. Every piece would carry the same short promise, and each would add only what that place needed.

It’s the same small-to-big idea behind well-planned product photographer flyer sizes, from a sticker up to a booth sign.

A sticker that says one thing

She printed round stickers with three words and her name. “Photos that sell.”

They went on every box she shipped back to a client, right where the tape ended.

A postcard that travels

The postcard became the star. The front showed one candle twice, a phone photo and her version, side by side.

The back said who she helps and asked clients to pass the card on to another maker. One went into every returned parcel.

A product photographer flyer half the size

For markets, she cut the flyer down to half a page.

A question at the top, one before and after, three short facts, a starting price and a date to book by.

It fit in a tote bag without folding, and it no longer felt like homework.

She ordered just 100 of each piece for the first round.

If something didn’t work, she wanted to find out before she had another box of paper under her desk.

The process that worked

The new pieces cost less than the old flyers, but the real change was how she used them. Three habits made the difference.

What she put in each box

Every returned parcel got a sticker on the outside and a postcard on top of the products inside.

Once a week, she wrote a short “thank you” by hand on a few of the cards.

Clients started sending photos of the postcard on their own desks. Some asked for extra cards to give away.

What she said at the table

At markets, she stopped stacking flyers at the edge of her table. Instead, she asked visitors one question. “Do you sell online too?”

Only people who said yes got a half-page flyer. She handed out far fewer, and far fewer ended up in the bin.

What she tracked

Each piece pointed to its own web address.

The postcard used one ending and the market flyer used another.

She tagged both links with Google’s campaign URL builder, so her analytics could tell them apart.

She also added one question to her booking form. “Where did you hear about me?”

Every Friday, she spent five minutes adding the week’s answers to a simple tally.

By the third month, the pattern was clear enough to stop guessing.

What we learned from here

Solveig’s story shows that a product photographer flyer works best when it’s small, specific and handed to the right person.

The big glossy flyer wasn’t ugly. It was simply too much paper for the moment people met it.

Here’s how her old and new print compared.

Got passed along	Got left behind
A postcard inside a returned parcel	A full-page flyer stacked on a table
One before and after	A grid of eight photos
A starting price and a date	A list of services
Handed over after a real question	Taken just to be polite

The numbers told the rest. Over six months, she won fourteen new clients through print.

Six of them came from postcards that clients had passed on to friends. Her print bill was $310, compared with $420 for the old flyers.