Press Releases
10 Brand Photographer Press Release Ideas From Your Clients’ News
Editors want local businesses, not photographers. Build releases on your clients' milestones, with a photo pack they can use.
Read NowTopic
Learn how to turn real local news into a press release editors want, with templates, timing tips and sample releases.
Local news still loves a good small business story. Here you will learn how to spot your news, shape it into a one-page release and send it to the right reporter, with full samples to follow.
Pick the business closest to yours, read one guide, then write your first draft the same day.
Editors want local businesses, not photographers. Build releases on your clients' milestones, with a photo pack they can use.
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Editors want a local story, not an ad. Write the release in 5 blocks, find your story and copy a full sample.
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Treat your news like a headshot. Crop tight, light the reader's side, keep one story in focus and send it to the right editor.
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A small paper has 16 pages and one tired editor. Tour 8 pages and learn where your portrait news fits.
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Editors don't run ads, they run news. Find a real maternity story, write it in six blocks and send it to the right inbox.
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Editors print town stories, not package news. Ten newborn story ideas, a five-part template and a full sample release.
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Local editors want real stories. Learn how one event can become a press release they print, with seven ideas and templates.
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Write an elopement photographer press release in one week: find real news, build a short media list, write the release and pitch...
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How do you write a press release for your wedding photographer business? Spend a day at a local editor's desk, see what she...
Read NowFAQ
Yes, especially in local news. Editors look for stories about their town, so a local angle matters more than size.
A new service, a milestone, a local event, a partnership or a community project. A sale alone is rarely news.
One page is enough. Put the main news in the first two sentences so an editor can decide fast.
Send it to the right reporter at local papers, radio and community sites. A personal note beats a mass email.
Post it on your website and social pages anyway. Then try a new angle next month.
Yes, for local stories. A short, well-aimed release can earn a news mention that builds trust and links to your site.
Who, what, when, where and why, in two or three short sentences. The rest adds detail and a quote.
Pick the business closest to yours. Each post walks through one job from start to finish, so you can write as you read.
So you can learn one kind of writing at a time. When you need press releases, every guide and case study for it sits on one page.
Yes. Every post, case study and template on Write to Convert is free to read and use. Questions about your own draft are welcome on the contact form on my About page.