Print & Signage
Brand Photographer Flyer for the Shop Counter, 2 Sides and a 20 Second Hello
Shop counters fill with paper that gets binned. Here's a two-sided flyer owners keep, plus what to say when you hand it over.
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Make flyers, cards and signs that people keep, with clear layouts, the right sizes and tips on where to place them.
Paper still works when it sits in the right spot. These guides show you what to put on flyers, postcards, brochures and signs, how big to print them and where to leave them so people act.
Pick the business closest to yours, read one guide, then write your first draft the same day.
Shop counters fill with paper that gets binned. Here's a two-sided flyer owners keep, plus what to say when you hand it over.
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A flyer gets about five seconds. Cut 12 things down to 5, then pick one photo, one next step and the right place to pin it.
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Treat your flyer like a job interview. Seven short parts answer every question a passerby has, in about five seconds.
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A flyer gets a few seconds on a wall. Learn the five blocks, the right size and the best places to hang it.
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A flyer on a corkboard gets three seconds. Make those seconds count, with five lines and a version for every waiting room.
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A nervous dad gives your flyer four seconds. Six stops, three versions and one trick that keeps it on the fridge.
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A family photographer flyer has four seconds to win a parent. See what to put on it, where to hang it and how to track it.
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What to put on an elopement photographer flyer, shown with a Flyer A vs Flyer B teardown, a checklist and a template.
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Not sure what to put on a wedding photographer flyer? Use the zoom test, from 10 feet to the kitchen table, to pick the photo...
Read NowFAQ
One headline, one offer, a short reason to act and an easy way to reach you. Leave plenty of white space.
Put them where your buyers already wait or browse, like cafes, gyms, clinics and community boards.
As few as possible. Most people read a sign in a few seconds, so aim for under 10 words.
Yes, if it leads straight to one useful page. Add a short line that says what people get when they scan it.
Use a special link, code or offer only on the flyer. Then count how many people use it.
A half-letter or postcard size is easy to hand out and pin up. Go bigger only for posters people read from a distance.
A starting price or a clear offer helps people act. Without it, many readers move on.
Pick the business closest to yours. Each post walks through one job from start to finish, so you can write as you read.
So you can learn one kind of writing at a time. When you need print and signage, every guide and case study for it sits on one page.
Yes. Every post, case study and template on Write to Convert is free to read and use. Questions about your own draft are welcome on the contact form on my About page.