Sales Copy
How to Describe Maternity Sessions So Clients Can Picture the Day
A price list is a receipt, not a reason. Describe your sessions through her senses, then add the numbers underneath.
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Free, step-by-step guides for small business owners. Each one shows exactly what to write in your ads, emails, website, flyers and more.
Each guide is written for one kind of business and one kind of writing, like ads for a wedding photographer or emails for a bookkeeper. Read it, copy the templates and change the words so they sound like you. New guides go up every day.
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A price list is a receipt, not a reason. Describe your sessions through her senses, then add the numbers underneath.
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A flyer on a corkboard gets three seconds. Make those seconds count, with five lines and a version for every waiting room.
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Editors don't run ads, they run news. Find a real maternity story, write it in six blocks and send it to the right inbox.
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She emails you at twenty to midnight, 24 weeks along. Here is every email to send next, from first reply to week 39.
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Forty weeks is a long wait. It's also a ready-made blog calendar, with one helpful post idea for every week.
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She deletes almost every photo of herself while pregnant. Write ads that answer her worries and book the bump session.
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Pregnancy apps say the right small thing every week. Your marketing can too, with 9 pieces timed to the baby's clock.
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Parents visit at night, on a phone, with one hand. Seven calm pages that answer every question, set up like a nursery.
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Newborn videos work best when they feel like a deep breath. Five soft lines, one safety sentence and captions for silent phones.
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Parents scroll at 3 a.m. looking for someone who gets it. One session day, turned into two calm weeks of posts.
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Parents read your services like a car seat box. Safety, fit, contents, price and proof, each in a few plain lines.
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A nervous dad gives your flyer four seconds. Six stops, three versions and one trick that keeps it on the fridge.
Read NowFAQ
Most guides take 10 to 15 minutes to read. You can stop anytime and pick up where you left off.
Yes, use and adapt any template for your business, even for paid work. Please don’t republish or sell a full guide as your own.
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No, the sample names and businesses are made up. They show how the words work, so you can swap in your own details.
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They point out common ones, like the opt-out link that the CAN-SPAM rules for business email require. You still need to check the rules where you sell.