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Guides

Guides

Free, step-by-step guides for small business owners. Each one shows exactly what to write in your ads, emails, website, flyers and more.

Each guide is written for one kind of business and one kind of writing, like ads for a wedding photographer or emails for a bookkeeper. Read it, copy the templates and change the words so they sound like you. New guides go up every day.

Not sure where to start? Search for the job in front of you, like a flyer or a welcome email, or pick a topic to narrow the list.

A friendly open guide with numbered steps, a ready-to-copy template block, a pencil and a bright idea bulb, showing free step-by-step writing guides

FAQ

Get quick answers about the guides.

How long does it take to read a guide?

Most guides take 10 to 15 minutes to read. You can stop anytime and pick up where you left off.

Can I use the templates in my own copy?

Yes, use and adapt any template for your business, even for paid work. Please don’t republish or sell a full guide as your own.

How do I find the right guide for my task?

Pick a topic from the menu above or type what you need, like “flyer” or “welcome email.” The list updates to match.

What if I get stuck halfway through?

Leave a comment under the guide and I’ll help you work through it.

Is there a guide for my kind of business?

Search for what you do. If nothing shows up yet, the businesses list tells you whether yours is on the way.

How often do new guides go up?

New guides go up every day. Join the community to get new resources in your inbox.

Do I need to read the guides in order?

No, each guide stands on its own. Start with the one for the job you have this week.

Are the examples in the guides real businesses?

No, the sample names and businesses are made up. They show how the words work, so you can swap in your own details.

Can I print a guide or save it for later?

Yes, use your browser’s print option to save a PDF. A bookmark works too.

Do the guides cover ad and email rules?

They point out common ones, like the opt-out link that the CAN-SPAM rules for business email require. You still need to check the rules where you sell.