Sales Copy
The Simple Marketing Plan for Family Photographers
Your camera bag weighs 14 pounds. Your marketing kit should weigh almost nothing. Here are the 9 small pieces that book families.
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Start with the complete guide. It maps every piece of marketing a family photographer needs, from the first ad to the thank-you email, and shows how they work together.
Then pick a blog post for the job you have this week. Each of the 9 posts takes one job, like an ad, a flyer or a welcome email, and walks you through the words with templates to copy.
The 9 case studies show those ideas at work. Some were sent in by members who tried them, and some I made up to show how a fix plays out, step by step.
Write a family photographer ad that tired parents stop for, with six simple ingredients, headline formulas and fill-in templates.
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The best family photographer blog ideas are already in your inbox. Turn parents' questions into posts that get found and booked.
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Every email in a family's year with you, from the first reply to next fall's rebooking, with short templates you can copy.
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Local editors want real stories. Learn how one event can become a press release they print, with seven ideas and templates.
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A family photographer flyer has four seconds to win a parent. See what to put on it, where to hang it and how to track it.
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Parents skim and leave when your services page sounds fancy. Learn to describe each session in four plain lines they can trust.
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Parents hire the photographer who feels kind, not the prettiest feed. See what to post, how to word it and how to plan a week.
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Parents hire the photographer who feels kind. Get six short lines, a fill-in script and easy filming tips.
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A tired parent gives your site three minutes. Learn what to put on each page so she writes to you.
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A six-year-old wrote the best line in her mom's ad. It cut the cost per lead by two-thirds and filled 32 fall mini sessions.
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Her most visited page was a park guide that mentioned the restrooms. Eight helpful posts took her blog from 0 inquiries to 7 a...
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Most of her families booked once and vanished. Nine short emails a year brought almost half of them back the next fall.
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One free photo morning, one short release and one voicemail from an editor filled 15 spots and brought in 14 new families.
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Her first flyer got 3 replies from 200 copies. A smarter one with code words got 17 from 60 and showed which spots worked.
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Eight fancy sessions confused parents. Three plain ones with four short lines each took bookings from 2 to 11 a month.
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Her pretty galleries got almost no messages. Real moments three days a week took her feed from 3 saves a post to 41.
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She deleted her first video. Her second, 28 seconds long, brought in eight more booked families in ten weeks.
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Her photos were lovely, but parents couldn't find answers. Four rewritten pages brought nine more booked families.
See How It WorkedFAQ
Most bookings come from Google searches, word of mouth and social posts. Clear words in each of those places turn a quick look into a message.
Say what you do, where you work and who you help on the first screen. Add a starting price, real reviews and one easy way to book.
Start small, around $5 to $10 a day, and test one ad for a week or two. Grow the budget only when the ad brings messages.
Show your work, answer one client question each week and share a short story from a recent job. End with a reply or a save.
Ask right after a happy moment, send a direct link and keep it to one simple question. A short thank-you email works well.
Yes. A short note a few times a year keeps you in mind for repeat work and referrals. Only email people who said yes.
One helpful post a month is plenty for most owners. Answer a question your clients ask and link it to your services page.
Start with the complete guide at the top. It shows how every piece fits, then pick the blog post for the job you have this week.
Every post and case study here is written for your kind of business, so the examples and steps fit how your clients actually choose and book.
Yes. Every post, case study and template is free. Questions about your own copy are welcome on the contact form on my About page.