Product Photographer Blog Example With 9 Easy Posts

Most of these case studies come from emails my readers send me. With their permission, I share them with the names changed. I do this so that others can learn from what worked and what didn't. Have a story of your own? Share it with me.

60 to 900Google visits a month
0 to 6blog inquiries a month
9new posts in 5 months

Lens review. Softbox review. My studio tour. Another lens review.

That was the first page of Greer Holloway’s product photographer blog in January.

Eleven posts, all about gear, all written for people exactly like her.

Greer works out of a converted garage in Sioux Falls, South Dakota, shooting candles, ceramics and skincare for online sellers.

Her blog got about 60 Google visits a month, and none of those visits had ever turned into a message.

Five months and nine new posts later, the blog brought in around 900 visits a month and six inquiries from sellers.

The problem

Greer had started blogging because everyone told her a blog was good for search.

So she wrote about what she knew best, which was her gear.

The posts were careful and well photographed. Other photographers left kind comments.

A few even asked where she bought her light stands.

But nobody ever asked her to photograph their products. When she opened her analytics, three questions kept nagging at her.

Who is actually reading this?

Most visitors came from photography forums and gear searches. They stayed a while, read about lenses and left.

They were lovely people. They just weren’t going to hire a product photographer, because they were product photographers.

Where are the sellers?

Almost no visits came from searches a shop owner might type. Nothing about Etsy, listings, color or returns.

Her blog simply never touched the problems her clients talked about on calls every week.

On those calls, sellers asked about color, size, returns and marketplace rules. Not once had a client asked which lens she used.

Why does nobody write to me?

Every post ended with a gallery and her email address.

There was no reason for a seller to reach out, because there was nothing in the post a seller needed.

Greer realized her blog was a hobby she’d been treating like a marketing plan.

The solution

Greer decided to write for the people who paid her. She kept her old gear posts online but stopped adding new ones.

Instead, she looked at the questions her clients asked most and turned each one into a post.

Every post would start with a seller’s headache, not a photographer’s tool.

That’s where the best product photographer blog ideas come from.

A product photographer blog rebuilt around sellers

She changed the blog’s short description at the top.

“Gear notes and studio life” became “Help for small shops whose photos don’t do their products justice.”

That one line told every visitor who the blog was for. It also kept her honest every time she sat down to write.

Why your candle looks orange online

Her first new post answered the question she heard most often.

Candle makers kept asking why their creamy jars looked orange in photos.

She explained it in plain words and showed a kitchen photo next to a color-checked one.

Then she gave three fixes sellers could try with a window and a sheet of white paper.

How to show the size of tiny earrings

The second post came from a jewelry client who was tired of answering “How big are they?” in her inbox.

Greer photographed the same earrings alone, next to a coin and on an ear.

Then she showed which one cut questions the most for her client.

The process that worked

Greer didn’t have much spare time. She shot five days a week and edited at night. So she built the blog around three small habits.

Tuesday questions

Every Tuesday, she spent ten minutes going through her email and messages.

She copied any seller question into a note on her phone, word for word.

By the end of the first month, she had 23 questions. Many were the same question asked in slightly different words.

A two-post month

She committed to two posts a month, no more. Each post answered one question and nothing else.

Each post followed the same simple order.

A title in the seller’s words, a short answer up top, one before and after, a few steps and a gentle next step.

Having one shape meant she never wasted an evening deciding how to start.

Before writing, she checked her titles against Google’s guidance on title links, which favors titles that describe the page clearly.

So “Why your candle looks orange online” won over clever ideas like “Orange Is the New Problem.”

One link at the bottom

Each post ended the same gentle way.

A short line said she helps small shops with listing photos, with one link to a page where sellers could send a shop link.

She asked for only a name, an email and the link. Nothing else.

What we learned from here

Greer’s story shows that a product photographer blog grows when it answers sellers, not when it impresses other photographers.

The gear posts weren’t bad. They were simply aimed at the wrong reader.

Here’s how her old and new posts compared.

Pulled sellers in	Pulled photographers in
Why your candle looks orange online	My new 85mm lens
How to show the size of tiny earrings	Softbox shootout
What to send your photographer before a shoot	A tour of my garage studio
One link to send a shop link	A gallery and an email address

By month five, the nine seller posts brought far more visits than all eleven gear posts combined.

The candle post alone drew about a third of the blog’s traffic.