Sales Copy
Headshot Photographers’ Copywriting Strategy That Gets Results
Follow one client from a Monday deadline to a Friday profile photo, and see which piece of your marketing does each job.
Read NowGuides
Free, step-by-step guides for small business owners. Each one shows exactly what to write in your ads, emails, website, flyers and more.
Each guide is written for one kind of business and one kind of writing, like ads for a wedding photographer or emails for a bookkeeper. Read it, copy the templates and change the words so they sound like you. New guides go up every day.
Not sure where to start? Search for the job in front of you, like a flyer or a welcome email, or pick a topic to narrow the list.
Follow one client from a Monday deadline to a Friday profile photo, and see which piece of your marketing does each job.
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Think of your website as an office building. Eight clear rooms help strangers find their way, from the lobby to the front desk.
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Recording yourself puts you in the client's chair. Coach yourself through a calm 60-second video with just five short lines.
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Your best marketing is a client's new profile photo. Ten post ideas help that moment happen more often, in 15 minutes a day.
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People pick a phone plan in two minutes. Describe your headshot sessions the same way, with four clear plans side by side.
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Treat your flyer like a job interview. Seven short parts answer every question a passerby has, in about five seconds.
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Treat your news like a headshot. Crop tight, light the reader's side, keep one story in focus and send it to the right editor.
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Think of each booking as a short trip. Eleven calm emails take a client from first hello to new photo, gate by gate.
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Your clients already ask the questions. Turn them into 25 blog posts, one simple recipe and a calm 12-month plan.
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Three people book headshots for three different reasons. Here is an ad for each, built from the button up, plus 12 headlines.
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Think of a photo booth strip. Four warm frames help people find you, meet you, say yes and come back for more.
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Build your site like a photo album. A warm cover, five short pages and words that answer every question in order.
Read NowFAQ
Most guides take 10 to 15 minutes to read. You can stop anytime and pick up where you left off.
Yes, use and adapt any template for your business, even for paid work. Please don’t republish or sell a full guide as your own.
Pick a topic from the menu above or type what you need, like “flyer” or “welcome email.” The list updates to match.
Leave a comment under the guide and I’ll help you work through it.
Search for what you do. If nothing shows up yet, the businesses list tells you whether yours is on the way.
New guides go up every day. Join the community to get new resources in your inbox.
No, each guide stands on its own. Start with the one for the job you have this week.
No, the sample names and businesses are made up. They show how the words work, so you can swap in your own details.
Yes, use your browser’s print option to save a PDF. A bookmark works too.
They point out common ones, like the opt-out link that the CAN-SPAM rules for business email require. You still need to check the rules where you sell.