Topics
Nine topics cover every kind of copy a small business writes. Pick one to see its guides and case studies side by side.
Every small business writes the same nine kinds of copy, from ads to website pages. Pick the one you need today and see every guide and case study for it in one place.
Not sure which one you need? Start with the words your customers see first, which for most owners is the website or an ad.
Want ads that make people stop scrolling? Learn what to say first and how to ask for the click.
You already know so much. Let’s turn it into posts people love to read, in your own voice.
Tired of emails nobody opens? Write ones people read, from the subject line to the last word.
Got news to share? Learn the simple shape reporters like, so your story gets picked up.
Need a flyer or sign that works at a glance? I’ll show you how to say more with fewer words.
Ready to close more deals? Show your value clearly and make saying yes feel easy.
Nervous on camera or mic? Plan what to say so you sound calm, clear, and like yourself.
Are visitors leaving too fast? Write pages that help them find what they need and buy.
FAQ
Ads, Blog Posts, Email, Press Releases, Print & Signage, Sales Copy, Social Posts, Video & Podcast Scripts and Website Copy. Each covers one kind of marketing writing.
A guide shows you how to write something, step by step. A case shows a small business that did it, with the results.
Start with the words customers see first. For most small businesses, that’s website copy, since Google reads your site to decide when to show it. Email comes next.
Yes, use the first menu above to pick Guides or Cases. Leave it on All Content to see both.
They sit under Sales Copy, along with service descriptions.
Under Print & Signage, along with posters and signs.
Under Email, together with welcome emails, follow-ups and client replies.
Under Video & Podcast Scripts. Those guides give you lines you can say out loud.
Yes, a clear sentence works everywhere. A good line from your website can become an ad headline or a social caption.
The 9 topics cover most of the writing a small business needs. If you need something else, tell me about it.
