Hi, I’m Niaj A A Khan.

For the last 10+ years, I’ve made content marketing work. I’ve written 3,000+ blogs & 5,000+ social media & ad copies, 120+ website copies, 4 books on content & writing and developed content strategies for 150+ businesses.

Along the way, I’ve worked with 6 marketing agencies to help brands grow. I’ve also taught English at 2 universities and 3 learning centers, written 100+ ESL guides, and published a book to help students learn English on their own. My love for plants even inspired me to write a book on indoor gardening.

Today, being an experienced content marketer, my job is simple. I help dreams of every size grow into businesses that sell.

During this journey, I’ve watched hundreds of small businesses with great products go quiet online. Their owners knew their buyers better than any agency. They just didn’t know how to write for their audience. So I built WTC to hand them that skill for free.

When I’m away from my desk, I love talking to the plants on my balcony. I enjoy exploring new places, especially quiet, green ones. And whenever adventure calls, you’ll find me hitting the road on my bike.

Founder, Write to Convert

Milestones

A few things I’m proud of.

10+

Years of experience

3,000+

Blog posts & articles

5,000+

Social media & ad copies

120+

Website copies

100+

ESL guides

6

Published books

Content Writing vs. Copywriting book cover

Content Writing vs. Copywriting

When your words should teach and when they should sell, with simple templates for both.

Letter Writing: Formal, Informal, and Beyond book cover

Letter Writing: Formal, Informal, and Beyond

The right tone and format for formal, informal and business letters, with ready samples.

Email Writing: Professional, Personal, Business, Academic and Beyond book cover

Email Writing: Professional, Personal, Business, Academic and Beyond

Clear emails for work, school and everyday life, written to get a reply.

The Ultimate Business Letter Handbook book cover

The Ultimate Business Letter Handbook

50+ business letters you can adapt and send, from requests to thank-you notes.

Step-by-Step English Mastery in 24 Weeks book cover

Step-by-Step English Mastery in 24 Weeks

Easy weekly English lessons, with practice for each one.

Indoor Gardening Made Simple book cover

Indoor Gardening Made Simple

A simple guide to choosing plants and keeping them alive.

How to Introduce Yourself in English, a book from the Master 100+ Everyday ESL Situations series by Niaj A A Khan

How to Introduce Yourself in English

Share your name, work and interests with easy, ready-to-use lines.

How to Greet Someone in English, a book from the Master 100+ Everyday ESL Situations series by Niaj A A Khan

How to Greet Someone in English

Say hello the right way, from a quick hi to a polite first meeting.

How to Ask for Directions in English, a book from the Master 100+ Everyday ESL Situations series by Niaj A A Khan

How to Ask for Directions in English

Ask the way, follow the answer and thank people with confidence.

Affiliate Disclosure

I earn royalties when you buy my books. If you purchase a book through an affiliate link, I may also earn a small commission at no extra cost to you. Either way, all content on Write to Convert remains free for you to access, always.

Journey

I’ve helped businesses grow across different industries.

I never tied myself to a single company. For years, I worked as a freelancer. Later, I joined marketing agencies, where I planned content for clients in very different fields.

One week it was a real estate firm. The next, a software startup or a travel agency. That mix taught me that every business needs the same thing from its words and that is growth. And the growth is defined either by brand value or revenue.

That’s why Write to Convert speaks to small, specific niches instead of one broad audience. You’ll find guides and cases written for businesses like yours.

Information Technology

Software and SaaS

Healthcare

Finance and Banking

Real Estate

Education

Hospitality

Travel and Tourism

Food and Beverage

Manufacturing

Construction and Infrastructure

E-commerce and Retail

Nonprofits and NGOs

Legal Services

Automotive

Beauty and Personal Care

Human Resources and Recruitment

Translation and Localization

These roles shaped the way I write.

Freelance Writer, Editor, and Translator

Article Analyst at a BPO Company

English Lecturer at 2 Universities

SEO Writer & ESL Instructor at ESL Advice

Content Writer & Strategist at Niche Ramp

Content Team Lead at Marketing Agencies

Content Marketer

Founder & Editor-in-Chief, Write to Convert

Learning

One should never stop learning.

MA in English

At ULAB, I majored in literature and cultural studies. I explored how stories, media and ideas shape culture, how gender is written and read, and how to research a question and build a clear argument. My dissertation focused on feminist readings of Bangladeshi women’s literature.

BA (Honours) in English

At ASAUB, I built a strong base in English language and literature. I explored how language works, from sound and grammar to meaning, how to write clearly for academic and professional readers, and how writers across the centuries move the people who read them. I also led the English Club as its president.

HubSpot Academy Content Marketing Certified certificate for Niaj A A Khan

HubSpot Academy

Content Marketing Certification

What I learnedHow to plan content around one buyer, reuse one idea in many formats, and measure what brings leads.

Google Digital Garage certificate for The Fundamentals of Digital Marketing, awarded to Niaj A A Khan

Google Digital Garage

The Fundamentals of Digital Marketing

What I learnedHow search, ads, email and analytics fit together, and how small businesses get found online.

LinkedIn Marketing Academy certificate for the LinkedIn Marketing Strategy Certification, earned by Niaj A A Khan

LinkedIn Marketing Academy

LinkedIn Marketing Strategy Certification

What I learnedHow to pick an audience, set a campaign goal, and read the results before spending more.

Brain Station 23 certificate of completion for Cyber Security and Physical Protection, awarded to Md. Niaj-Al-Akram Khan

Brain Station 23

Cyber Security and Physical Protection

What I learnedHow to spot common threats and protect devices, accounts and office spaces.

LinkedIn Learning course certificate for Writing to Be Heard on LinkedIn, completed by Niaj A A Khan

LinkedIn Learning

Writing to Be Heard on LinkedIn

What I learnedHow to open a post with a line people stop for, and keep a clear, human voice.

Semrush Academy certificate of achievement for Become an AI-Powered Marketer, awarded to Niaj A A Khan

Semrush Academy

Become an AI-Powered Marketer

What I learnedWhere AI speeds up research and drafts, and why a human still checks every claim.

Anthropic Claude 101 certificate of completion for Niaj A A Khan

Anthropic

Claude 101

What I learnedHow to give an AI assistant clear briefs and check its work instead of trusting it blindly.

Brain Station 23 certificate of completion for Digital Assets Security and Privacy, awarded to Md. Niaj-Al-Akram Khan

Brain Station 23

Digital Assets Security and Privacy

What I learnedWhich privacy rules apply to digital assets, and how to share them without risk.

micro1 certificate showing Niaj A A Khan passed the AI interview and is certified as a content writer

micro1

Content Writer Certification

Why it was givenFor passing an AI-led interview that tested research, structure and editing for content writing.

Photo of the BELTA-EU-THT certificate of attendance for Developing Dynamism in the Language Classroom, issued to Md. Niaj-Al-Akram Khan

BELTA, Eastern University and THT

Developing Dynamism in the Language Classroom

What I learnedHow to keep learners active, which taught me to write lessons people actually finish.

Photo of the ASA University Bangladesh Creative Writing Workshop 2018 certificate issued to Md. Niaj-Al-Akram Khan

ASA University Bangladesh

Creative Writing Workshop

What I learnedHow voice, small details and rewriting turn a flat draft into one people feel.

Brain Station 23 certificate of completion for Safeguarding at Workplace, awarded to Md. Niaj-Al-Akram Khan

Brain Station 23

Safeguarding at Workplace

What I learnedHow to help keep a workplace safe, respectful and fair for everyone in it.

Recommendations

Hear it from the people I’ve worked with.

Teachers, teammates and people I’ve led wrote these on LinkedIn. Drag the cards or use the arrows, and click any card to read the full note there.

I had the pleasure of working with Niaj and was impressed by his content marketing and SEO skills. He creates clear, engaging content while keeping business goals in focus. He is reliable, creative, and easy to work with. I highly recommend him as a content marketer.

Shakhawet Hossain Chowdhury

B2B Growth Marketer

Worked with Niaj on the same team

Niaj was my student at the University of Liberal Arts Bangladesh (ULAB), where he took an MA in English. He was a dedicated student and scored very good grades. His MA dissertation was deservedly commended by the examiners. He has an amiable personality and from what I have observed he seems to be a man of integrity who can be entrusted with responsible assignments. I wish him all success.

Kaiser Haq

Professor, University of Liberal Arts Bangladesh

Niaj's teacher

I've had the chance to work closely with Niaj A A Khan, and it's been a great learning experience. As a Team Lead, he always guides the team with clarity and confidence. His management and decision-making skills really stand out. Even though I work mostly on visuals, I've learned a lot from him about copywriting, content direction, and creative strategy.

MD. Sharif Hossen

Designer, Social Media Strategy and Visual Content

Reported to Niaj directly

He is a reliable and skilled content writer who delivers quality work on time and follows professional etiquette. He is responsible, easy to work with, and open to feedback. I highly recommend him for any content role.

Kamol Faisol

Strategist and AI Workflow Engineer

Worked with Niaj on the same team

I have had the opportunity to work with Niaj A A Khan and his level of discipline and work ethic stands out among the people I have met. His approach is consistent and focused. As my team lead, he always handled responsibilities with accountability and ownership. He is able to stay composed under pressure and prioritize effectively. Working alongside him has truly been a learning experience.

Shafayat Miraj

Motion Designer

Reported to Niaj directly

He has a calm, thoughtful way of approaching problems. Even under pressure, he never rushes or reacts emotionally. He listens, understands the context, and then delivers something smarter than what you asked for. Niaj has a rare ability to connect ideas with people. He thinks deeply about the audience before writing a single line.

Arindam Saha

Brand, Advertising and Digital Marketing

Worked with Niaj on the same team

Niaj A. A. Khan was my student when he completed an MA in English at the University of Liberal Arts Bangladesh. He also wrote his dissertation with me. He was a hard working and talented student and excelled in everything he laid his hands on. He was an excellent writer, of course, but I appreciated his critical thinking skill and his attention to details more.

Sohana Manzoor

Writer, Storyteller and Communications

Niaj's teacher

I had the pleasure of teaching and working with Niaj A. A. Khan in the English Club at ASA University Bangladesh, where as President he showed outstanding leadership by organizing workshops, debates, and cultural events that greatly enhanced student engagement. He combines strong analytical thinking and intellectual independence with excellent communication skills.

Diana Ansarey

Assistant Professor, ASA University Bangladesh

Niaj's mentor

I've rarely seen someone as exceptional in content strategy, writing and SEO optimization as him. His writing is so well-optimized and thoughtfully structured that I never need to make any additional adjustments. His content consistently ranks on Google, often across multiple generative engines, thanks to his deep understanding of search intent and audience behavior.

Maruf Hasan Khan

SEO and Digital Marketing, 10+ years

Reported to Niaj directly

Mission

I’ll help you write words that sell.

Many great products lose sales every day. The product isn’t the problem. The words around it are. A writer or an agency can fix that, but not every business can afford one. And outside writers often miss what makes your business special.

I’ve worked with businesses for 10+ years, and one thing keeps showing up. Owners know their customers better than anyone. The hard part is turning that knowledge into an ad, an email or a sales page. That part can be learned. So instead of selling a writing service, I chose to teach the skill for free.

Each guide breaks a real task into clear steps you can follow. Each case shows how a small business used those steps and what happened next. My goal is simple. I want marketing writing to feel easy for everyone, not only for people with a big budget or a team.

That’s also why Write to Convert stays free. I don’t want to replace writers or agencies. I want to give you one more choice. Learn the basics, do more yourself and know what to ask for when you do need help. Every guide and case is free to read, today and always.

I plan to cover 771 businesses in 9 kinds of writing. From photographers and career coaches to IELTS tutors, each business gets step-by-step guides in all of them, plus real cases that show the results.

Ads

Short, clear ads that make people stop scrolling.

Blog Posts

Turn what you know into posts people want to read.

Email

Emails people open, read and answer.

Press Releases

Share your news in a shape reporters can use.

Print & Signage

Flyers and signs that explain you at a glance.

Sales Copy

Sales pages and proposals that help close the deal.

Social Posts

Posts that start conversations and grow a following.

Video & Podcast Scripts

Scripts that sound natural out loud.

Website Copy

Home and product pages that guide visitors to act.

Businesses

Find your business on my list?

771Businesses on the list
13Already covered
758Yet to cover
Bookkeeper1 Blog | 1 Case | 0 PillarsGuides, blog posts and case studies for every bookkeeper who does the marketing alone. Brand Photographer9 Blogs | 9 Cases | 1 PillarA brand photographer takes photos that show what a business stands for, ready for its website, ads and social posts. Elopement Photographer9 Blogs | 9 Cases | 1 PillarAn elopement photographer captures small, private weddings, often just the couple in a place that means a lot to them. Esthetician1 Blog | 1 Case | 0 PillarsGuides, blog posts and case studies for every esthetician who does the marketing alone. Family Photographer9 Blogs | 9 Cases | 1 PillarA family photographer takes relaxed photos of parents, kids and sometimes pets, at home, outdoors or in a studio. Headshot Photographer9 Blogs | 9 Cases | 1 PillarA headshot photographer takes clean, close-up portraits that people use on LinkedIn, team pages and speaker profiles. Maternity Photographer9 Blogs | 9 Cases | 1 PillarA maternity photographer takes photos of a mother-to-be, often with her partner, to remember the months before the baby arrives. Newborn Photographer9 Blogs | 9 Cases | 1 PillarA newborn photographer takes gentle, posed photos of babies in their first few weeks, while they are still tiny and sleepy. Personal Branding Photographer9 Blogs | 9 Cases | 1 PillarA personal branding photographer takes photos of one person at work, so coaches, authors and founders can show who they are online. Portrait Photographer9 Blogs | 9 Cases | 1 PillarA portrait photographer takes photos of a person or a small group that show their face, mood and personality. Product Photographer1 Blog | 1 Case | 0 PillarsA product photographer takes clear, appealing photos of things for sale, for online shops, catalogues and ads. Wedding Photographer9 Blogs | 9 Cases | 1 PillarA wedding photographer tells the story of a wedding day in photos, from getting ready and the vows to the last dance. Wedding Planner1 Blog | 1 Case | 0 PillarsGuides, blog posts and case studies for every wedding planner who does the marketing alone.
85/6,939Blog posts published
85/6,939Case studies published
9/771Pillar posts published

179 of 14,649 pieces of content are already published. Check back daily for new content.

Contact

Let’s talk about your words.

Stuck on a headline or a sales email? Send it over. I read every message and reply myself.

You can write to me about a guide or case you want to understand better. Or a draft that isn’t working yet. Or a niche you would like me to cover next.

Questions about my books are welcome too. If something on Write to Convert helped you, I would love to hear about that as well.

I only use your details to reply to you. See the Privacy Policy.

FAQ

Questions people ask me.

Who is behind Write to Convert?

I am, Niaj A A Khan. Write to Convert is my own project, and the story above shows how I got here.

Why did you start Write to Convert?

Too many good small businesses struggle because they can’t afford marketing help. So I teach the skill, not sell the service, and owners can write their own words.

Will you write my copy for me?

No, Write to Convert is a guide, not a writing service. I show you how, and you write it yourself.

Is everything on the site free?

Yes, every guide and case study is free to read. There is no sign-up and no paywall.

Who are the guides for?

Small business owners, marketers, founders and new writers. Many readers also use English as a second language, so I keep the words simple.

How can I contact you?

Use the form above. I read every message and reply myself.

What can I write to you about?

A guide or case you want to understand better, a draft that isn’t working yet, or a business you would like me to cover next.

Can I share my story as a case study?

Yes, please do. Most case studies come from emails my readers send me. I share them with permission and change the names.

Can I suggest a business or a guide topic?

Yes. Send it through the form above. I add new businesses and guides based on what readers ask for.

How do I get new resources when they go up?

Join the email list and I will send you new resources as they go up.