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10 Product Photographer Client Emails for the Box, the Shoot and the Fixes
Sellers send you their stock and then worry. These 10 emails cover the box, the shoot, color fixes and the trip home.
Read NowDo it yourself
Write your own marketing.
Don’t pay anyone.
No writer. No team. Just your voice, and a little help.
Search a guide, learn from it, and grow your business.
Why I built this
I’ve watched too many good businesses struggle, not from a bad product, but from marketing they couldn’t afford to fix.
You know your product better than any agency. What’s missing is the “how.” So every guide teaches the skill, not sells the service. And you can write the next piece on your own. Read my story.
Founder, Write to Convert
Businesses
Find your business on my list.
771Businesses on the list
16Already covered
755Yet to cover
BookkeeperGuides, blog posts and case studies for every bookkeeper who does the marketing alone.
Brand PhotographerA brand photographer takes photos that show what a business stands for, ready for its website, ads and social posts.
Elopement PhotographerAn elopement photographer captures small, private weddings, often just the couple in a place that means a lot to them.
EstheticianGuides, blog posts and case studies for every esthetician who does the marketing alone.
Family PhotographerA family photographer takes relaxed photos of parents, kids and sometimes pets, at home, outdoors or in a studio.
Headshot PhotographerA headshot photographer takes clean, close-up portraits that people use on LinkedIn, team pages and speaker profiles.
Interior DesignerGuides, blog posts and case studies for every interior designer who does the marketing alone.
Maternity PhotographerA maternity photographer takes photos of a mother-to-be, often with her partner, to remember the months before the baby arrives.
Math TutorGuides, blog posts and case studies for every math tutor who does the marketing alone.
Newborn PhotographerA newborn photographer takes gentle, posed photos of babies in their first few weeks, while they are still tiny and sleepy.
Personal Branding PhotographerA personal branding photographer takes photos of one person at work, so coaches, authors and founders can show who they are online.
Portrait PhotographerA portrait photographer takes photos of a person or a small group that show their face, mood and personality.
Product PhotographerA product photographer takes clear, appealing photos of things for sale, for online shops, catalogues and ads.
Real Estate AgentGuides, blog posts and case studies for every real estate agent who does the marketing alone.
Wedding PhotographerA wedding photographer tells the story of a wedding day in photos, from getting ready and the vows to the last dance.
Wedding PlannerGuides, blog posts and case studies for every wedding planner who does the marketing alone.
90/6,939Blog posts published
90/6,939Case studies published
9/771Pillar posts published
Latest guides
Let’s learn to write to convert.
The marketing tips and words your business needs right now.
Website Copy
Math Tutor Website Copy, Graded Like a Report Card in 8 Subjects
Grade your tutoring site like a report card. 8 subjects, from the first screen to safety lines, with a clear fix for every low...
Read NowWebsite Copy
9 Real Estate Agent Website Myths That Keep Sellers From Calling
Listings won't sell you, and a long bio won't either. 9 website myths agents believe, with plain words to use instead.
Read NowWebsite Copy
Interior Designer Website Copy, Written Like a Design Brief in 7 Sections
Clients hire from a brief, not a gallery. Write your site in 7 sections, from the client and the problem to budget and next step.
Read NowBlog Posts
18 Product Photographer Blog Ideas That Answer Sellers’ Real Headaches
Sellers search for headaches, not photographers. Get 18 blog ideas built on six seller problems, plus a post shape that converts.
Read NowWebsite Copy
A Wedding Planner Website Run Like the Big Day, in 9 Time Slots
Run your website like a wedding day. 9 time slots, from the first hello to the inquiry send-off, with words couples trust.
Read NowWebsite Copy
A 5-Step Esthetician Website Routine That Turns Browsers Into Bookings
Treat your site like skin. Cleanse, tone, treat, moisturize and protect, 5 steps with plain words that turn browsers into...
Read NowWebsite Copy
Does Your Bookkeeper Website Balance? 6 Accounts to Reconcile
Reconcile your site like a client's books. 6 accounts, from promise and proof to price and scope, that turn visitors into calls.
Read NowAds
Product Photographer Ad Copy That Online Sellers Click, in 5 Parts
Online sellers judge your ad the way shoppers judge a listing. Build yours from 5 listing parts, with 4 sample ads to copy.
Read NowSales Copy
How to Develop a Brand Photography Marketing Strategy Using Client Psychology
Owners notice, check, compare, trust, book and recommend. Give each of your 9 marketing pieces a job at one of those 6 steps.
Read NowWebsite Copy
Brand Photographer Website That Wins the 3 Tab Comparison
Owners compare three photographers in three tabs. Pass 3 quick checks, work like mine, a clear price and easy booking.
Read NowVideo & Podcast Scripts
Brand Photographer Introduction Video in 4 Beats, Filmed in a Real Shop
Skip the bookshelf. Film your intro in a client's shop, in 4 short beats, so owners see exactly how their shoot day feels.
Read NowCases
See how businesses fixed their marketing problems.
What they changed, what worked, what flopped, and the numbers before and after.
Product Photographer Mireille Cut Client Emails From 22 to 9 Per Job and Won 7 Repeat Clients
- 22 to 9emails per job
- 7repeat clients
- 6email templates
Math Tutor Odessa Moved Her Prices to the Homepage and Got 10 Inquiries a Month
- 3 to 10new inquiries a month
- 11 to 4boxes on the booking form
- 4 pagesrewritten, no redesign
Real Estate Agent Augustin Rewrote His Site in a 3-Day Snowstorm and Got 6 Seller Leads a Month
- 1 to 6seller leads a month
- 9price check requests in 2 months
- 5pages rewritten, no redesign
Interior Designer Ingeborg Dropped a 12-Step Style Quiz and Got 8 Inquiries a Month
- 2 to 8inquiries a month
- 12 to 4steps before saying hello
- 6project stories with before photos
Product Photographer Greer Wrote 9 Posts for Sellers and Got 6 Inquiries a Month
- 60 to 900Google visits a month
- 0 to 6blog inquiries a month
- 9new posts in 5 months
Wedding Planner Rosamund Added Starting Prices and Got 11 Good-Fit Inquiries a Month
- 3 to 11good-fit inquiries a month
- 3 to 0wrong guesses about her job
- 4boxes on the new form
Esthetician Annelise Renamed 1 Facial and Got 17 Online Bookings a Month
- 6 to 17online bookings a month
- 14 to 8services on the menu
- 3rewritten claims per page
Bookkeeper Desmond Swapped 11 Software Logos for 3 Plain Lines and Got 9 Client Calls a Month
- 2 to 9new client calls a month
- 11 to 1software logos to one line
- 4boxes on the new form
Topics
Pick what you want to do.
Learn to write every kind of copy your business needs to grow.
Ads
Want ads that make people stop scrolling? Learn what to say first and how to ask for the click.
Blog Posts
You already know so much. Let’s turn it into posts people love to read, in your own voice.
Tired of emails nobody opens? Write ones people read, from the subject line to the last word.
Press Releases
Got news to share? Learn the simple shape reporters like, so your story gets picked up.
Print & Signage
Need a flyer or sign that works at a glance? I’ll show you how to say more with fewer words.
Sales Copy
Ready to close more deals? Show your value clearly and make saying yes feel easy.
Video & Podcast Scripts
Nervous on camera or mic? Plan what to say so you sound calm, clear, and like yourself.
Website Copy
Are visitors leaving too fast? Write pages that help them find what they need and buy.
Join the community
Get everything new in your inbox.
Leave your email and I will send new things as soon as they are ready.
FAQ
Find answers to common questions.
Is this really free?
Yes, every guide on WTC is free to use. There are no hidden costs.
Do I need any writing experience?
No, knowing your business is enough. Each guide walks you through the rest.
Will you write my copy for me?
No, WTC is a guide, not a writing service. I show you how, and you write it yourself.
What if I’m a one-person business?
WTC is built for one-person businesses like yours. You don’t need a team or a budget to write good marketing.
Where should I start?
Start with the guide for your next task, like an ad, an email or a web page. You can also browse the Topics page to find one.
What kinds of copy can I learn to write here?
You can learn to write emails, blog posts, social posts, ads, website copy and sales copy. I also cover print and signage, press releases, and video or podcast scripts.
Will I ever need to pay for something later?
No, WTC will stay free. There’s no paid version behind it.
Do the guides work for any kind of business?
I plan to cover 771 kinds of small business and add them a few at a time. If yours isn’t here yet, let me know and I’ll try to cover it.
Do you give legal or financial advice?
No, the guides help you write clearly but aren’t legal or financial advice. Check the ad, email and privacy rules for your location and platform.
Does the site work on my phone?
Yes, every page is made for phones. You can read a guide and follow along while you work.